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Matthew Ohayer, Executive Chairperson of Vital Farms, Inc. (NASDAQ:VITL), sold 100,000 shares of common stock on September 4, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at a weighted average price of $50.96, for a total transaction value of approximately $5.1 million. The sale comes as Vital Farms, currently valued at $2.14 billion, demonstrates strong financial health with 21.5% revenue growth and robust liquidity metrics, according to InvestingPro data.
The prices for the sales ranged from $50.75 to $51.21. Following the transaction, Ohayer directly owns 6,482,070 shares of Vital Farms.
Additionally, Ohayer indirectly owns 716,000 shares through a former spouse, for which he retains sole voting control but has no pecuniary interest.
In other recent news, Vital Farms has seen a series of analyst upgrades following its impressive financial performance and strategic developments. The company exceeded expectations in its second-quarter results, prompting TD Cowen to raise its price target from $42 to $48, while maintaining a Buy rating. Similarly, DA Davidson increased its price target to $52, citing improvements in supply and capacity constraints, as well as increased consumer awareness due to enhanced advertising efforts.
Mizuho also raised its price target to $53, highlighting solid sales and EBITDA growth alongside positive supply chain developments that could help the company meet or exceed its 2027 sales target. BMO Capital increased its price target to $60, following discussions with Vital Farms’ leadership about the company’s growth potential in the U.S. pasture-raised egg market.
These upgrades reflect confidence in Vital Farms’ ability to capitalize on its asset-light business model and strategic initiatives. Analysts from firms like DA Davidson have reiterated their Buy ratings, noting that Vital Farms has "easily bested" street-high adjusted EBITDA expectations for the second quarter of 2025. These developments indicate a positive outlook from multiple analyst firms regarding Vital Farms’ future growth prospects.
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