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Riva Bakal, Chief Supply/Customer Officer at Vivid Seats Inc (NASDAQ:SEAT), sold 87 shares of Class A Common Stock on October 20, 2025, at a price of $11.03, for a total value of $959. The transaction comes as the stock trades near its 52-week low of $10.55, having declined about 88% year-to-date. According to InvestingPro analysis, management has been actively buying back shares despite the company’s significant debt burden.
According to a Form 4 filing with the Securities and Exchange Commission, Bakal also exercised options on 193 shares of Class A Common Stock on October 19, 2025. For investors seeking deeper insights, InvestingPro offers 17 additional key insights and a comprehensive analysis of Vivid Seats’ financial health and market position.
In other recent news, Vivid Seats Inc. reported its second-quarter 2025 earnings, showing a slight beat on earnings per share (EPS) but missing revenue expectations. The company posted an EPS of -$0.03, which was better than the forecasted -$0.0345, while revenue reached $143.57 million, below the anticipated $152.04 million. In a strategic move, Vivid Seats announced a corporate simplification agreement to eliminate its dual-class structure and terminate its Tax Receivable Agreement, which is expected to save the company up to $180 million over its lifetime. This agreement involves issuing 403,022 shares of Class A common stock.
Benchmark maintained its Buy rating on Vivid Seats, setting a price target of $26.00, even as competitor StubHub prepares for its initial public offering. However, Canaccord Genuity downgraded Vivid Seats from Buy to Hold, significantly lowering its price target from $80.00 to $23.00 due to disappointing second-quarter results and increased competitive pressures. Vivid Seats experienced a more than 30% year-over-year decline in marketplace gross order value during the second quarter, worsening from a 20% decline in the first quarter. This decline is attributed to intensified competition, with a key competitor ramping up its marketing efforts.
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