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Riva Bakal, the Chief Strategy Officer at Vivid Seats Inc. (NASDAQ:SEAT), a $521 million market cap company currently trading at $2.49, recently executed a series of transactions involving the company’s Class A Common Stock. According to a filing with the Securities and Exchange Commission, Bakal sold 1,125 shares on April 21, 2025, at a weighted average price of $2.25 per share, totaling approximately $2,531. The transaction comes amid a challenging period for the stock, which has declined 46% year-to-date. InvestingPro analysis suggests the stock is currently trading below its Fair Value.
Additionally, on April 19, 2025, Bakal acquired 3,851 shares through the vesting of Restricted Stock Units (RSUs), which were then converted into Class A Common Stock. This transaction was completed at no cost, as each RSU represents a contingent right to receive one share of the stock. Following these transactions, Bakal’s direct ownership stands at 265,509 shares.
The sale was conducted under a mandatory "sell to cover" provision to satisfy tax obligations from the RSU vesting.
In other recent news, Vivid Seats Inc. has seen several changes in analyst ratings and price targets following its latest financial results. RBC Capital Markets reduced its price target for Vivid Seats to $4.00, maintaining a Sector Perform rating, due to a challenging fourth quarter and competitive pressures in the secondary ticket market. Similarly, DA Davidson lowered its price target to $3.50 while keeping a Buy rating, noting mixed fourth-quarter earnings with revenue and EBITDA surpassing forecasts despite government orders falling short. Benchmark also adjusted its price target to $6.00, maintaining a Buy rating, after Vivid Seats exceeded expectations in revenue and EBITDA but provided a 2025 guidance that fell short of predictions.
Morgan Stanley (NYSE:MS) revised its price target to $3.75, maintaining an Equalweight rating, citing intense competition and a broad range of potential outcomes for 2025. Raymond (NSE:RYMD) James downgraded Vivid Seats from Outperform to Market Perform, setting a price target of $5.00, following the company’s fourth-quarter results that met or slightly exceeded expectations but offered a cautious outlook for 2025. The company is facing increased marketing efforts from competitors and anticipates a challenging near-term environment with potential growth resuming in the second half of 2025. Despite these adjustments, analysts acknowledge Vivid Seats’ strong cash position and potential for resilience in the entertainment and sports sectors.
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