Street Calls of the Week
Wheels Up Experience (NYSE:UP), the $1.5 billion market cap private aviation company, saw Chief Sales Officer Mark Briffa sell 9,904 shares of the company’s Class A Common Stock on September 11, 2025, for $2.18 per share, totaling approximately $21,590. The stock has shown significant momentum, gaining over 110% in the past six months.
According to a Form 4 filing with the Securities and Exchange Commission, Briffa also disposed of 8,784 shares on September 9, 2025 to cover tax obligations. The shares were sold at a price of $2.22, amounting to $19,500. InvestingPro analysis reveals the stock typically trades with high volatility, with a beta of 2.4, making insider transaction timing particularly noteworthy for investors tracking executive movements.
Following these transactions, Briffa directly owns 1,050,469 shares of Wheels Up Experience Inc. The company’s stock has demonstrated strong recent performance, with an 8% gain in the past week alone.
In other recent news, Wheels Up Experience Inc. has introduced a new Signature Membership program. This program offers guaranteed nationwide access to its fleet of Phenom 300 and Challenger 300 series aircraft, requiring a monthly fee and a minimum pre-paid deposit of $200,000. Additionally, Wheels Up has divested three non-core services businesses for approximately $20 million, aiming to streamline operations and enhance profitability. The businesses sold include Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security. In a move to align its business strategy with customer needs, Wheels Up has also announced several executive leadership changes. Mark Briffa, previously CEO of Air Partner, has been appointed Chief Sales Officer, and Meaghan Wells has been named Chief Growth Officer. These leadership changes are part of Wheels Up’s efforts to strengthen its sales strategy and oversee various strategic initiatives. These developments reflect Wheels Up’s ongoing strategies to refine its operations and business approach.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.