Wheels up COO Holtz sells shares worth $106,048

Published 04/09/2025, 01:12
Wheels up COO Holtz sells shares worth $106,048

Wheels Up Experience Inc. (NYSE:UP) Chief Operating Officer David L. Holtz sold 36,318 shares of Class A Common Stock on August 29, 2025, for approximately $106,048. The shares were sold in multiple transactions at prices ranging from $2.92 to $2.93. The sale comes amid significant stock volatility, with UP shares showing a remarkable 97% gain over the past six months, according to InvestingPro data.

Following the transaction, Holtz directly owns 954,254 shares of Wheels Up Experience Inc. The company, currently valued at $1.73 billion, trades near its InvestingPro Fair Value. Discover 16 additional key insights and comprehensive analysis in the Pro Research Report, available exclusively with an InvestingPro subscription.

In other recent news, Wheels Up Experience Inc. announced the launch of its new Signature Membership program, offering guaranteed nationwide access to its fleet of Phenom 300 and Challenger 300 series aircraft. This membership requires a monthly fee and a minimum $200,000 pre-paid deposit, providing members with guaranteed availability and recovery services throughout the year. In a strategic move to streamline operations, Wheels Up has sold three non-core services businesses for approximately $20 million. The divested businesses include Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security. Additionally, Wheels Up has made several executive leadership changes to strengthen its sales strategy. Mark Briffa has been appointed Chief Sales Officer, and Meaghan Wells will serve as Chief Growth Officer. Furthermore, the company secured approval for major amendments to its Long-Term Incentive Plan, effectively doubling the shares available for awards and extending the plan’s termination date. These developments indicate Wheels Up’s efforts to enhance operational efficiency and bolster its market position.

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