1-800 Flowers appoints new Chief Accounting Officer

1-800-FLOWERS.COM, INC. (NASDAQ:FLWS), the e-commerce gifting company with annual revenues of $1.76 billion, announced on Monday the appointment of Priscilla Kasenchak as its new Chief Accounting Officer. The decision, made by the company’s Board of Directors on April 24, 2025, comes as part of the company’s ongoing management restructuring. The company maintains a moderate debt level and healthy liquidity, with current assets exceeding short-term obligations by 1.5x.InvestingPro analysis reveals the company is currently trading below its Fair Value, presenting a potential opportunity for value investors. Subscribers can access 12 additional exclusive ProTips and comprehensive financial analysis.

Kasenchak, 44, brings a wealth of experience to the role, having previously held the position of Senior Vice President of Finance and Corporate Controller at 1-800-FLOWERS.COM since September 2023. Her career includes serving as Chief Accounting Officer for several companies, including agilon health and Edgewell Personal Care (NYSE:EPC). She is a Certified Public Accountant and holds degrees from Long Island University. Her appointment comes at a challenging time, with the stock down over 31% in the past six months and trading at a price-to-book ratio of 0.68.

James Langrock, who had been fulfilling the responsibilities of both Chief Financial Officer and principal accounting officer, will continue as the company’s principal financial officer.

In addition to Kasenchak’s appointment, the company has elected Shelton Palmer, a 67-year-old Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, to its Board of Directors. Palmer, who also works as a technology commentator for CNN and Fox 5 New York, will serve on the Technology & Cybersecurity Committee of the Board. His term will expire at the company’s 2025 Annual Shareholders’ Meeting. Palmer will receive compensation in line with the company’s policy for non-employee directors, including an annual retainer and restricted stock award.

The company has stated that there are no familial or transactional relationships between Kasenchak, Palmer, and any other persons within the company that would necessitate disclosure under SEC regulations. With the next earnings report due on May 8, 2025, InvestingPro data shows three analysts have revised their earnings expectations downward, with the company expected to face profitability challenges this year.Get deeper insights into 1-800-FLOWERS.COM’s financial health and growth prospects with the comprehensive Pro Research Report, available exclusively on InvestingPro along with analysis of 1,400+ other US stocks.

The appointments come at a time when 1-800-FLOWERS.COM continues to adapt its leadership structure to better navigate the retail landscape. The information disclosed is based on a press release statement from 1-800-FLOWERS.COM, INC.

In other recent news, 1-800-FLOWERS.COM reported its second-quarter fiscal year 2025 results, revealing a 6% decline in sales to $776 million, falling short of the consensus estimate by $27 million. The earnings per share (EPS) was reported at $1.08, missing the forecasted $1.20, while revenue reached $775.5 million, below the anticipated $801.9 million. The company attributed part of the shortfall to a $20 million impact from a systems issue in their food business. Consequently, 1-800-FLOWERS.COM adjusted its full-year 2025 EBITDA guidance downward by 22%, with the revised midpoint now at $70 million. DA Davidson maintained a Neutral rating on the company’s stock with a price target of $7.50, reflecting a cautious approach amid ongoing sales declines and economic challenges. In a strategic move to enhance delivery logistics, 1-800-FLOWERS.COM partnered with Uber Technologies (NYSE:UBER) to utilize Uber Direct for on-demand delivery services, aiming to improve efficiency during peak periods like Valentine’s Day. This collaboration is operational across over 1,000 BloomNet network shops in the U.S., providing additional delivery drivers to manage surges in demand.

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