Alphabet scores partial win in DOJ antitrust case

Published 18/04/2025, 11:10
© Reuters.

Alphabet Inc. (NASDAQ:GOOGL), the parent company of Google LLC, received a mixed ruling in a recent antitrust lawsuit filed by the U.S. Department of Justice (DOJ). On April 17, 2025, U.S. District Court Judge Leonie M. Brinkema found that the DOJ did not prove its case that Google’s advertising tools and acquisitions of DoubleClick and AdMeld were anticompetitive. However, the court did rule against Google regarding its publisher tools, stating they violated antitrust laws by preventing competition. The ruling impacts the tech giant, which generated $350 billion in revenue last year and maintains a robust market capitalization of $1.85 trillion.

The decision, which was disclosed in an 8-K filing by Alphabet on Friday, marks a significant moment in the ongoing scrutiny of tech giants and their market practices. While Alphabet has succeeded in part of the lawsuit, the company is facing consequences for its publisher tools, which were deemed to unfairly edge out rivals. According to InvestingPro analysis, Alphabet maintains excellent financial health with strong cash flows and minimal debt exposure. The stock currently appears slightly undervalued based on InvestingPro’s Fair Value calculations.

Google has expressed its intention to appeal the portion of the ruling that was unfavorable. The company’s legal team is preparing to challenge the court’s decision on its publisher tools, aiming to overturn the finding of antitrust violations.

This legal development comes amid a broader conversation about the power and influence of technology companies in the digital marketplace. The outcome of Alphabet’s appeal could have implications for how digital advertising tools and competitive practices are regulated and perceived in the industry.

The information from this article is based on a press release statement filed with the SEC.

In other recent news, Alphabet Inc. has seen several adjustments in its stock price targets by major analyst firms. Both BMO Capital Markets and Truist Securities have lowered their price targets for Alphabet to $200, citing various factors impacting the company’s financial outlook. BMO Capital highlighted a decline in Core Search Click-Through Rates and a reassessment of search revenue forecasts, despite positive returns from YouTube’s Direct Response advertising. Truist Securities attributed their revision to anticipated impacts from new tariffs and macroeconomic factors, while maintaining a Buy rating on the stock.

Additionally, Cantor Fitzgerald reduced its price target to $159, maintaining a Neutral rating, due to expectations of slower revenue growth in key segments like Search and YouTube. The firm also noted a potential deceleration in growth due to macroeconomic uncertainties and ongoing antitrust challenges. In related developments, Alphabet is facing a significant antitrust lawsuit in the U.K., which could have implications for its market operations there and potentially influence global regulatory actions.

Meanwhile, Alphabet continues to leverage artificial intelligence to enhance ad safety, as demonstrated in its 2024 Ads Safety Report. The company has implemented over 50 improvements to its large language models, significantly reducing fraudulent ads and suspending over 700,000 accounts associated with scams. These efforts have led to a 90% decrease in scam ad reports, underscoring Alphabet’s commitment to safeguarding its advertising ecosystem.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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