comScore announces Chief Innovation Officer’s departure

RESTON, VA – comScore (NASDAQ:SCOR), Inc., a leader in measuring the digital world, today announced the departure of Chief Innovation Officer, David Algranati, effective February 1, 2025. The company disclosed this information in a recent SEC filing, detailing that Algranati’s exit follows a Separation Agreement entered into on January 27, 2025.

This announcement comes as comScore faces challenging market conditions, with InvestingPro data showing the stock has declined nearly 49% over the past six months, though it has shown recent signs of recovery with strong returns over the last three months.

The Separation Agreement outlines that Algranati will receive severance and benefits consistent with those outlined in a prior agreement from May 28, 2019. These terms include a 12-month severance period and eligibility for an annual bonus for 2024, based on company performance, to be paid no later than March 15, 2025.

As part of the agreement, Algranati has committed to a comprehensive release of claims in favor of the company and its affiliates, and has reaffirmed his adherence to non-disclosure, non-competition, and non-solicitation covenants.

The specifics of the Separation Agreement will be included in comScore’s Annual Report on Form 10-K for the period ended December 31, 2024. This move comes as part of the company’s ongoing adjustments to its executive team.

comScore, headquartered in Reston, Virginia, is incorporated in Delaware and trades on the NASDAQ Global Select Market under the ticker SCOR. The company has not announced a successor for Algranati at this time. According to InvestingPro analysis, comScore operates with moderate debt levels and currently appears undervalued based on their proprietary Fair Value model.

While the company reported $356.2 million in revenue over the last twelve months, analysts remain cautiously optimistic, predicting profitability for the upcoming year. For deeper insights into comScore’s financial health and future prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro, which covers over 1,400 US stocks with detailed analysis and actionable intelligence.

The details of this corporate update are based on a press release statement.

In other recent news, Comscore, a trusted partner in media planning and evaluation, has reported a series of significant events. The company announced its Q3 2024 financial results, showing a 34% growth in cross-platform revenue, despite a slight decrease of 2.8% in total revenue, which settled at $88.5 million. Comscore’s projected full-year revenue for 2024 is expected to be between $351 million and $355 million.

In terms of executive changes, Comscore disclosed the departure of its Chief Innovation Officer, David Algranati, in early 2025, with no successor named yet. Simultaneously, Jackelyn Keller, an experienced professional in TV, streaming, and digital advertising, has been appointed as the new Chief Marketing Officer.

Furthermore, Comscore announced the launch of Comscore Content Measurement (CCM), a new tool aimed at helping content owners and creators understand consumer behavior across various platforms. The company also completed a significant integration with Meta Platforms (NASDAQ:META), enhancing its cross-platform measurement capabilities.

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