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Creative Realities, Inc. (NASDAQ:CREX), a $34.8 million market cap company that has seen its stock surge 23% over the past six months, announced Thursday it has granted restricted stock units (RSUs) to two of its top executives, according to a statement based on a recent SEC filing. According to InvestingPro data, the company’s shares are currently trading below their Fair Value, with analyst price targets ranging from $4.50 to $10.00.
The company awarded 450,000 RSUs to Richard Mills, who serves as Chief Executive Officer and Executive Chairman. The grant was made under the company’s 2023 Stock Incentive Plan. The RSUs are set to vest in three equal installments on December 31, 2025, July 3, 2027, and July 3, 2028, provided Mr. Mills continues his service with the company on those dates. All unvested RSUs will fully vest if Mr. Mills’ employment is terminated without cause, if a sale transaction occurs as defined in the plan, or in the event of his death or disability. Once vested, the RSUs will be settled in shares of Creative Realities’ common stock on a one-for-one basis upon the earliest of Mr. Mills’ termination, death or disability, or a change of control of the company.
Additionally, Creative Realities granted 50,000 RSUs to David Ryan Mudd, the company’s Interim Chief Financial Officer. These RSUs will vest in three equal installments on July 3 of 2026, 2027, and 2028, contingent on Mr. Mudd’s continued service. All unvested RSUs will accelerate and vest in full upon a sale transaction as specified in the plan, or in the event of Mr. Mills’ death or disability. The vested RSUs for Mr. Mudd will be settled in company shares on a one-for-one basis upon the earliest of his termination, death or disability, or a change of control.
The RSU agreements for both executives are subject to the terms of the company’s 2023 Stock Incentive Plan and the individual restricted stock unit agreements, which were included as exhibits in the SEC filing.
Creative Realities, Inc. is listed on the Nasdaq Stock Market under the symbol CREX. This information is based on a press release statement included in the company’s Form 8-K filed with the Securities and Exchange Commission.
In other recent news, Creative Realities Inc. reported a decline in revenue for the first quarter of 2025, with earnings dropping to $9.7 million from $12.3 million in the same period the previous year. Despite this decrease, the company remains optimistic about future growth, expecting revenue acceleration in the latter half of 2025. The company also highlighted an increase in Annual Recurring Revenue (ARR) to $17.3 million, up from $16.8 million, indicating a stable customer base. In a move to recognize executive efforts, Creative Realities announced the full vesting of stock options for CEO Richard Mills and the issuance of new stock options to both Mills and Interim CFO David Ryan Mudd. These actions are part of the company’s 2023 Stock Incentive Plan. Additionally, Creative Realities is exploring expansion opportunities in the Mexican market for 2026 and has introduced the AdLogic CPM platform, which is expected to enhance their market offerings. The company also expanded its sports entertainment team, emphasizing its commitment to innovation and growth in various sectors.
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