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Pineapple Financial Inc. (NYSE American: PAPL), a Canada-based finance services company with a market capitalization of $3.19 million, disclosed on Thursday that its Chief Strategy Officer, Christa Mitchell, has decided to step down from her role, effective March 7, 2025. The company, which has seen its stock decline by approximately 76% over the past year according to InvestingPro data, faces significant challenges in its operational performance.
According to the filing with the Securities and Exchange Commission, Mitchell’s resignation is not the result of any disagreements with the company’s operations, policies, or practices. The company has not yet named a successor or provided details on plans for a transition.
The announcement comes amid a period of scrutiny for financial services firms, as market participants and regulators alike pay close attention to executive movements and corporate governance.
Pineapple Financial, which is listed on the NYSE American exchange under the ticker symbol PAPL, has not disclosed any further information regarding the reasons for Mitchell’s departure or the implications for the company’s strategic direction following her exit.
The company’s filing made it clear that the departure was amicable, with no disputes reported between Mitchell and the management of Pineapple Financial. This information is based on the company’s statement in the press release.
Investors and industry observers will be watching closely to see how Pineapple Financial manages this transition and what impact, if any, this will have on the company’s strategic initiatives going forward.
As of the time of reporting, Pineapple Financial has not made any additional comments on the matter.
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