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Investing.com -- Adobe (NASDAQ:ADBE) has launched the first public version of an AI tool, named the Firefly Video Model, that can generate video clips. The pricing for the service has been revealed, with plans to set pricing for major users like studios later this year.
The Firefly Video Model will compete with similar services offered by OpenAI’s Sora and startup Runway. Meta Platforms (NASDAQ:META), the owner of Facebook, is also developing a video-generation AI model, but has yet to reveal a release timeline.
Adobe’s tool stands out from its competitors as it is designed to generate clips that will complement how film and television studios utilize Premiere Pro, Adobe’s leading video editing software. Adobe is focusing on features that allow existing shots to be fed into the video model, which can then generate clips that correct or enhance shots from a real production set that didn’t turn out as expected.
The service will create five-second clips at a 1080p resolution. While these clips are shorter than the 20-second clips produced by OpenAI’s service, Adobe executives point out that the majority of individual clips in most productions are only three seconds.
The pricing structure for Adobe’s service allows users to generate 20 clips per month for $9.99, and 70 clips for $29.99. This is in comparison with OpenAI’s plan, which offers 50 videos for $20 per month at a lower resolution, and a $200 plan for longer, high-resolution videos.
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