Amplitude stock rises on GitHub integration for AI-powered workflows

Published 28/10/2025, 18:08
© Reuters.

Investing.com -- Amplitude Inc (NASDAQ:AMPL) stock rose 2.1% Tuesday after the digital analytics platform announced a collaboration with GitHub to launch an agent-to-agent integration aimed at streamlining product development workflows.

The new integration enables AI-powered workflows where Amplitude acts as an "agentic product manager," connecting product insights directly to code implementation. By leveraging GitHub agents, the company aims to reduce the effort needed for software development and iteration.

The partnership is designed to help product and engineering teams identify opportunities based on actual user data, automate the creation of product requirements, convert insights into code using GitHub Copilot, and track the impact of releases through Amplitude’s analytics.

"Product and engineering teams move fastest when they’re aligned around real-time data and a shared understanding of customer needs," said Spenser Skates, CEO and co-founder of Amplitude. "By bringing Amplitude and GitHub agents together, companies can now build the right products and ship them faster."

In addition to the main integration, Amplitude has created a Feature Experimentation Custom Agent in collaboration with GitHub. This specialized version of the GitHub Copilot Coding Agent offers Amplitude-specific prompts and tools for querying product insights, managing feature flags, and automatically running experiments.

The integration is powered by the Model Context Protocol (MCP), an open standard for embedding context into AI systems, which allows AI agents to make data-driven decisions without manual handoffs or tool switching.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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