Apple's (NASDAQ:AAPL) initial delivery times for the new iPhone 15 Pro Max slipped into October, according to Bloomberg, suggesting strong demand for its most expensive order, which went on sale for pre-orders on Friday.
Apple shares initially rose to a high of $176.50 on the news before falling back below yesterday's close, currently sitting at $175.20.
Bloomberg said that out of the four iPhone 15 models that became available for pre-order on Friday in several countries, the Pro Max's first deliveries slipped from September 22 to as late as October 16.
The delays are said to have impacted all colors of the model and most storage capacities.
Home deliveries are impacted by the delays, but the report from Bloomberg says many of Apple's around 270 retail stores in the US still have day-one availability for in-store pick-up. However, in China, there are shipment delays of four to five weeks for the iPhone 15 Pro Max.
The potentially strong demand is a positive for investors, with concerns emerging in recent weeks regarding overall iPhone demand. Further concerns were raised regarding the consumer appetite for Apple iPhones in China following the launch of Huawei's new smartphone.