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Investing.com -- Apple Inc (NASDAQ:AAPL). is experiencing significant delays in the development of key enhancements for Siri, its virtual assistant, creating a challenging period for the team. This information comes from senior director Robby Walker, who shared his concerns during a recent all-hands meeting for the Siri division, according to a report from Bloomberg.
Walker, who oversees Siri, described the delays as "ugly and embarrassing." He also highlighted the negative impact of prematurely promoting the technology before it was fully developed. The timeline for the launch of these enhancements remains uncertain.
Apple’s struggle to keep pace in the field of artificial intelligence is exemplified by Siri, which is less advanced than rival systems. The company publicly acknowledged last week that the launch of critical features would be indefinitely postponed.
During the internal meeting, Walker acknowledged the possible frustration, disappointment, and embarrassment felt by the team after the postponement of these features. Apple had initially planned to introduce these advancements in spring, but now they are not expected until next year at the earliest.
Despite the setbacks, Walker praised the team’s efforts in developing "incredibly impressive" features and reaffirmed Apple’s commitment to delivering a top-tier virtual assistant to consumers.
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