The company announced on its unaudited financial results on
Net revenues for full year 2023 increased by 106.2% year-over-year to
Atour, a trailblazer in the "lifestyle hotel" category, prioritizes delivering tailored, high-quality experiences for diverse consumers and scenarios. This commitment has earned it the trust and preference of both consumers and partners alike.
"We are pleased to deliver strong full-year results for 2023, as well as significant progress towards our goal to operate a nationwide network of 2,000 premier hotels by 2025 and establish the 'Chinese Experience' as the industry benchmark," said Mr. Haijun Wang, Founder, Chairman and CEO of Atour.
Beyond an uptake in financial figures, Atour also saw major business metrics rise rapidly in 2023.
In 2023, the average revenue per available room (RevPAR) and average daily rate (ADR) of Atour hotels have both exceeded the levels for the same period in 2019, reaching
Atour logged 576 new hotel signings in 2023, further bolstering its iconic "Chinese Experience, 2,000 Premier Hotels" strategy, whereby the hotel chain looks to operate 2,000 hotels by 2025.
As of
In 2023, the domestic tourism market in
Amid the post-pandemic recovery, the tourism market is reverting to pre-pandemic levels, fueling a surge in demand for personalized experiences as well as an upgrade within the hospitality sector.
Atour has led this transformation, capitalizing on its advantages in product innovation, operations, and digitalization.
In line with its differentiation strategy , Atour introduced
Since its launch,
Additionally, the introduction of Atour 4.0 "With Nature", a flagship upper midscale hotel brand, underscores the company's multi-brand, experience-centric approach. Atour 4.0 caters to both travelers and leisure vacationers, offering combined leisure and business facilities. Since its debut in
To attract and retain members, Atour has enhanced its A-CARD membership system with additional high-value benefits, appealing particularly to younger demographics. These benefits span retail, dining, culture, arts, and sports, complementing the existing loyalty program. As of
In broadening its product and market scope, Atour intents on exploring new opportunities in the retail sector. Drawing insights from guest feedback, it has introduced a line of deep-sleep-inspired amenities.
This scenario-based retail business generated
The spike in sales underscores Atour's ability to meet real user needs, enabling it to expand its competitive edge in the mid- to high-end price segments.
From sleep-related products to other categories, its innovative approach has supplied the hospitality industry with a recipe for success.
Atour's digital capabilities underpin a seamless online-to-offline shopping experience, enhancing user satisfaction and unlocking greater potential for business growth. This integrated model promises to drive the company's long-term development, as the hotel and retail businesses tend to strengthen each other.
Looking ahead to the 11th year since its founding, Atour remains committed to enhancing its "Chinese Experience, 2,000 Premier Hotels" strategy and delivering more lifestyle innovations to customers. It also looks to collaborate with partners to push the boundaries in
About Atour Lifestyle Holdings Limited
Atour Lifestyle Holdings Limited (NASDAQ: ATAT) is a leading hospitality and lifestyle company in
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.