Aviva’s takeover of Direct Line gets UK antitrust approval

Published 01/07/2025, 08:02
© Reuters.

Investing.com -- UK antitrust regulator has approved Aviva (LON:AV)’s acquisition of smaller insurance peer Direct Line (LON:DLGD), clearing the final regulatory hurdle for the £3.7 billion ($5.08 billion) deal.

The Competition and Markets Authority (CMA) announced Tuesday it would not refer the merger to a phase-two investigation, after previously launching a probe to assess whether the combination would reduce competition in the UK insurance market.

The takeover became effective Tuesday, with Direct Line shares expected to be delisted and canceled by Thursday.

Aviva, which operates as both an insurer and asset manager, first made the firm offer for Direct Line late last year.

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