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Investing.com -- Brag House Holdings Inc (NASDAQ:TBH) stock fell 27.5 in premarket trading Monday after announcing a definitive merger agreement with House of Doge, the official commercial arm of the Dogecoin Foundation.
The reverse takeover transaction, unanimously approved by both boards, aims to advance mainstream Dogecoin adoption and institutionalize the cryptocurrency’s utility. Under the agreement, Brag House will acquire House of Doge, creating a multi-revenue stream digital asset management platform.
The combined entity will be backed by over $50 million in investment capital and will have access to additional capital sources. It will operate with a framework containing approximately 837 million Dogecoin—including 107 million in the 21Shares Swiss ETP and over 730 million managed within the Official Dogecoin Treasury.
House of Doge CEO Marco Margiotta will lead the merged company, while current Brag House CEO Lavell Juan Malloy II will continue as a board director. The transaction is expected to close in early 2026, subject to shareholder approval and customary conditions.
"This merger elevates our union of vision and capability," said Malloy. "By embedding Dogecoin into the fabric of Gen Z’s experiences, across college campuses, sports, gaming, and communities, we are not merely creating new business lines; we are unlocking a multi-billion-dollar avenue to mainstream digital currency acceptance."
The merger brings together House of Doge’s 20-year exclusive partnership with the Dogecoin Foundation and Brag House’s Gen Z engagement platform focused on gaming, college sports, and digital media. The combined company plans to generate recurring revenue through payment infrastructure, merchant services, data insights, licensing, and treasury activities.
Following the merger, Brag House will issue approximately 594 million shares of common stock, with House of Doge becoming the majority shareholder.
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