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Investing.com -- ByteDance, the parent company of TikTok, is developing lightweight mixed reality goggles, according to The Information, citing three people with direct knowledge of the project.
The company is following a similar path as Meta Platforms (NASDAQ:META), which is working on a comparable product scheduled for release in 2027. These mixed reality devices are designed to overlay digital images on real surroundings to enhance productivity and provide entertainment.
ByteDance’s new project indicates the company hasn’t abandoned the AR and VR market, despite previous setbacks. Its mixed reality hardware division, Pico, scaled back efforts following weak sales and canceled the planned release of its Pico 5 VR headset in late 2023.
After these changes, Pico began focusing on a long-term initiative code-named Swan, aimed at developing more ambitious products.
This development represents a shift from bulky headsets currently available from companies like Meta and Apple (NASDAQ:AAPL), which have struggled to gain widespread consumer adoption. The industry is moving toward lighter-weight facial devices, acknowledging consumer preferences despite potential functionality limitations.
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