China Q2 smartphone shipments down 2.4%, Apple dips while Huawei gains

Published 22/07/2025, 04:24
© Reuters.

Investing.com-- Chinese smartphone shipments fell 2.4% year-on-year in the second quarter, with Apple (NASDAQ:AAPL) sales declining while local rival Huawei gained more market share, Counterpoint Research said on Tuesday. 

Apple’s Chinese shipments fell 1.6% y-o-y, while Huawei, which is the largest smartphone vendor in the country, clocked a 17.6% rise in sales, Counterpoint said in a statement. 

Huawei had a shipment share of 18.1%, followed by Vivo, Oppo, and Xiaomi (OTC:XIACF). 

The drop in overall Chinese smartphone shipments came after a 5% rise in the first quarter, indicating that an initial boost from Beijing’s subsidy program was now running dry. 

Overall Chinese retail spending was also seen lagging in the second quarter, driving up expectations for more stimulus measures from Beijing.

The Counterpoint data also highlighted sustained sales headwinds for Apple in China, as it lost more market share to stiff competition from local players. Apple’s lagging of its rivals in introducing artificial intelligence into its devices has also chipped away at iPhone sales in recent quarters. 

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