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Investing.com -- Chinese bargain shopping site Temu has restarted its advertising campaigns on Meta Platforms (NASDAQ:META) and Google (NASDAQ:GOOGL) in the United States, ending a months-long pause in digital marketing spending, according to The Information.
As of Monday, Temu was running 610 active advertisements on Meta’s platforms, a substantial increase from just four ads in mid-April, according to Meta’s ad library tool. Similarly, the company had 300 active Google ads, up from six in mid-April.
The resumption of advertising follows U.S. President Donald Trump’s announcement on Thursday that the U.S. had signed a new trade deal with China, though specific details of the final agreement have not been publicly released.
Temu, which had established itself as a major digital advertising buyer in recent years, dramatically reduced its ad spending in April. This reduction came after Trump announced substantial tariffs on Chinese goods and terminated a trade provision that Temu had utilized to ship products inexpensively to American consumers.
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