NEW YORK - Collective Audience, Inc. (NASDAQ: CAUD), an innovator in audience-based advertising technology, has announced a partnership with Genesis Communications, a Tampa Bay radio network, to utilize its AudienceDesk platform. This collaboration aims to enhance the advertising and data capabilities of Genesis's sports and news talk radio stations, which reach over 6 million people in western Florida.
The integration with AudienceDesk, part of the AudienceCloud suite, was officially revealed earlier this week. The platform is designed to streamline the advertising process by consolidating publisher supply, brand demand, and unique audience data into a single system. Genesis Communications will leverage this technology to manage its digital assets, including the SportsTalk Florida and NewsTalk Florida stations, and associated websites and social media channels.
Bruce Maduri, CEO of Genesis Communications, expressed enthusiasm for the partnership, highlighting the benefits of a unified platform for managing advertiser and content processes. The adoption of AudienceCloud's AI-driven infrastructure is expected to enhance user engagement and optimize advertising performance.
Collective Audience CEO, Peter Bordes, welcomed Genesis to the platform, emphasizing the mutual advantages of the partnership. The collaboration is anticipated to provide a valuable source of audience data for advertisers and contribute to Genesis's national expansion plans.
The alliance also explores the possibility of establishing closer ties through an equity exchange or similar structure, with Genesis potentially becoming a key component of Collective Audience's media network.
This partnership comes as radio continues to be a dominant medium in the U.S., with Nielsen Audio reporting that it reaches 91% of the population monthly. Genesis's integration with AudienceDesk is set to offer innovative engagement tools such as quizzes and surveys, aiming to increase digital revenue in addition to traditional broadcasting models.
The information reported is based on a press release statement from Collective Audience, Inc.
InvestingPro Insights
As Collective Audience, Inc. (NASDAQ: CAUD) embarks on its strategic partnership with Genesis Communications, investors and stakeholders are keenly observing the company's financial health and market performance. Notably, CAUD's market capitalization stands at a modest 10.78 million USD, reflecting the scale of the company within the advertising technology sector.
Despite the potential for growth through partnerships such as the one with Genesis, CAUD's financial metrics reveal some challenges. The company has not been profitable over the last twelve months, as evidenced by a negative P/E ratio of -1.64. This aligns with an InvestingPro Tip that highlights the company's weak gross profit margins, which were reported at 6.97% for the same period. Moreover, the InvestingPro Data indicates a significant decrease in the company's stock price, with a one-year total return plummeting by -92.51%.
These financial indicators may be of particular interest to investors considering the company's future prospects, especially in light of its recent business moves. An InvestingPro Tip also points out that CAUD's stock price often moves in the opposite direction of the market, suggesting a degree of volatility that could either pose risks or present opportunities for agile investors.
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As Collective Audience continues to navigate the competitive ad-tech landscape, staying informed with real-time data and expert analysis from InvestingPro could be the key to understanding the company's potential for long-term success.
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