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Investing.com -- VusionGroup announced a partnership with German retailer DM-drogerie on Friday to accelerate the digital transformation of its stores through the EdgeSense platform.
The initial phase of the project includes approximately 70 stores, with about 20 locations already implemented. VusionGroup shares rose 3% following the announcement.
DM-drogerie markt, Germany’s leading retailer of beauty, health, and wellness products, operates a network of roughly 4,200 stores and generates almost €20 billion in annual revenue, suggesting significant potential for expansion of the partnership.
Stifel noted that while the first contract with DM is limited in size, the development is positive for VusionGroup’s investment case. The partnership appears to incorporate a substantial share of Value-Added Services and demonstrates the relevance of the group’s solution beyond mass retailers.
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