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Investing.com -- Duolingo Inc (NASDAQ:DUOL) shares dropped 2.5% following Apple’s (NASDAQ:AAPL) announcement of a new Live Translation feature powered by Apple Intelligence.
The language learning app’s stock declined after Apple revealed the translation capability during its Worldwide Developers Conference (WWDC) 2025 event on Monday. The new feature will be integrated into Messages, FaceTime, and Phone calls on Apple devices.
Leslie Ikemoto, Apple’s director of input experience, explained during the presentation that "Live translation can translate conversation on the fly." The technology will automatically translate text messages as users type, delivering content in their preferred language, while also translating incoming messages instantly.
For FaceTime calls, the feature will provide live captions of translated speech. During regular phone calls, users’ words can be translated in real-time and spoken aloud for recipients, regardless of whether they’re using an Apple device. The recipient’s responses will similarly be translated back to the caller’s language.
The market reaction suggests investors may be concerned about potential competition for Duolingo’s language learning services from Apple’s new built-in translation capabilities across its ecosystem of devices.
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