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Investing.com -- ESPN plans to highlight betting features prominently in its redesigned app launching next week, according to Front Office Sports, citing information revealed during a company-wide employee town hall earlier this week.
The new app will include an ESPN Bet tab with links for placing new wagers, as well as functionality to track live, settled, and upcoming bets that users have already made, sources told Front Office Sports. These betting features will be positioned alongside live events that users are watching.
The embedded links will direct users from the main ESPN app to the regulated ESPN Bet app, which is operated by Penn Entertainment. Users will need to make money deposits within the ESPN Bet app rather than ESPN’s flagship application.
The redesigned ESPN app represents an integration of sports content and betting functionality, though the actual transactions will still occur within the separate, regulated betting platform.
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