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Investing.com -- Meta announced Wednesday that all videos on Facebook (NASDAQ:META) will soon be shared as reels, eliminating the need for users to choose between uploading a video or reel.
The social media giant is simplifying how users create and post videos on its platform by bringing these experiences together with a unified publishing flow. This change will give users access to more creative tools while maintaining control over audience settings.
According to Meta, reels on Facebook will no longer have length or format restrictions, accommodating all types of video content - short, long, and Live.
The company plans to gradually roll out these changes globally to profiles and Pages over the coming months, aiming to help users create, share, and discover reels more easily on the platform.
As part of this update, Meta is unifying privacy settings across Feed posts and reels. Users’ default settings will be the same for both publishing formats. When posting reels after this change takes effect, users will be prompted to confirm their audience setting or select a new one if their Feed posts and reels currently have different settings.
Meta emphasized that users will maintain control over who sees their reels, with the same audience settings and controls as before. Users can share reels with just friends or a select group, or publish them as public for increased reach.
The company is also renaming the Video tab to Reels tab. Meta stated this update won’t change what videos are recommended to users, as recommendations will remain personalized based on individual interests. Users will continue to see reels of all lengths relevant to their interests from Facebook’s creator community.
Previously uploaded video content will remain on profiles and Pages for audiences to enjoy, and creators will still be eligible for distribution. However, all new videos created and posted after the change will be classified as reels.
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