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Investing.com -- GameStop Corp. (NYSE:GME) stock rose 7.7% after the White House’s account reposted a statement from the video game retailer declaring the end of the "console wars."
The boost in GameStop shares followed a series of social media interactions that began when GameStop posted a declaration on X announcing the "official cessation of the console wars." The White House’s official X account subsequently replied to the statement with a stylized image of President Trump.
GameStop’s original post, which was reposted by the White House, cited Microsoft’s (NASDAQ:MSFT) recent announcement that it would release a remake of its Halo: Combat Evolved game on Sony’s (NYSE:SONY) PlayStation 5 in 2026, alongside its Xbox consoles. The game had historically been an Xbox-exclusive title since the early 2000s.
In its tongue-in-cheek declaration, GameStop positioned itself as a "Neutral Entity and The World’s Retail Gaming & Trade-in Destination," stating that "all claims to exclusivity are hereby dissolved" and instructing "console loyalists" to "cease hostilities, disband militias, and enjoy this new era of gaming."
The unusual interaction between the White House’s social media accounts and the video game retailer comes amid continued volatility in GameStop’s stock, which has been a focal point for retail investors since the 2021 meme stock phenomenon.
Microsoft’s decision to bring the Halo franchise to PlayStation represents a significant shift in the gaming industry’s competitive landscape, where exclusive titles have traditionally been used to drive console sales.