Getty Images stock soars after licensing deal with Perplexity AI

Published 31/10/2025, 13:16
© Reuters.

Investing.com -- Getty Images Holdings Inc (NYSE:GETY) stock surged 58% in premarket trading Friday after the company announced a licensing agreement with AI search platform Perplexity.

The deal will provide Perplexity with access to Getty’s creative and editorial imagery to enhance its AI-powered search and discovery tools. Getty Images will be integrated into Perplexity’s content creation and display workflows through Getty’s API technology.

As part of the agreement, Perplexity will improve how it displays imagery by including image credits with links to sources, educating users on the legal use of licensed content.

"We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI-powered products," said Nick Unsworth, Vice President Strategic Development at Getty Images.

Jessica Chan, Head of Content and Publisher Partnerships at Perplexity, emphasized that "Attribution and accuracy are fundamental to how people should understand the world in an age of AI."

The partnership aims to improve attribution of Getty contributors’ work while enhancing Perplexity’s platform with high-quality visual content. The collaboration highlights growing recognition of content licensing importance in the AI sector as companies seek to address copyright concerns.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.