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Investing.com -- Getty Images Holdings Inc (NYSE:GETY) stock surged 58% in premarket trading Friday after the company announced a licensing agreement with AI search platform Perplexity.
The deal will provide Perplexity with access to Getty’s creative and editorial imagery to enhance its AI-powered search and discovery tools. Getty Images will be integrated into Perplexity’s content creation and display workflows through Getty’s API technology.
As part of the agreement, Perplexity will improve how it displays imagery by including image credits with links to sources, educating users on the legal use of licensed content.
"We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI-powered products," said Nick Unsworth, Vice President Strategic Development at Getty Images.
Jessica Chan, Head of Content and Publisher Partnerships at Perplexity, emphasized that "Attribution and accuracy are fundamental to how people should understand the world in an age of AI."
The partnership aims to improve attribution of Getty contributors’ work while enhancing Perplexity’s platform with high-quality visual content. The collaboration highlights growing recognition of content licensing importance in the AI sector as companies seek to address copyright concerns.
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