Google goes Nigerian with local accent, 'informal' transit routes

Published 24/07/2019, 15:19
Updated 24/07/2019, 15:20
© Reuters.  Google goes Nigerian with local accent, 'informal' transit routes

By Libby George
LAGOS, July 24 (Reuters) - Commuters making their way
through Nigeria can now hear travel advice in a local voice on
Google Maps under new features aimed at attracting more users in
Africa that were unveiled by the company on Wednesday.
The local accents feature, unveiled at an event in the
commercial capital Lagos and also available on Google Assistant,
is the first move by the U.S. technology giant to offer such a
service in Africa.
Rapidly expanding populations, increased mobile phone
penetration and crowded cities that are often poorly signposted
have led technology firms to identify African countries as
potential growth areas. They are now offering transport features from detailed maps
to motorcycle ride-hailing services. Google's motorcycle
directions will also be available in Benin Republic, Ghana,
Rwanda, Togo and Uganda from Wednesday, the company said.
The technology behemoth owned by Alphabet Inc GOOGL.O said
it is aiming to capture new users and expand its appeal beyond
just drivers.
"There are 10 million (motorcycles) in Nigeria, it's hugely
popular," said Ramesh Nagarajan, Google's director of product
management. "We're going market by market based on popularity."
In the coming months, the maps feature will also allow users
in Lagos to seek directions on what it calls "informal transit"
- such as yellow danfo minibuses that ply virtually every road
in Lagos, but about which it is difficult for outsiders or even
Lagosians travelling to a new neighbourhood to find information.
Google partnered with local startup Road Preppers
Technologies Ltd to gather data on the different routes
available, and aims to tell users the best options available
based on traffic, weather and road conditions.
"What we're really hoping is for people who might be making
a trip to an unfamiliar town, maybe a journey they don't usually
take, to be able to discover the info they need to make that
journey," said Jeff Albertson, a Google senior product manager
who worked on the development.
The map will include information on the expected fare,
travel time and even photos of the bus stops to help guide
commuters. Outside Lagos, Google is expanding street view
imagery to Abuja, Benin City, Enugu and Ibadan.
Google has worked hard to expand in West Africa, especially
Nigeria, the continent's most populous country with an estimated
190 million citizens.
Last year it unveiled WiFi hotspots across Lagos, and in
2017 it launched a program to train millions of Africans in tech
skills to make them more employable.
Google declined to say what sort of investment it was
putting into the new developments.

(Writing by Libby George; Editing by Alexis Akwagyiram and Jan
Harvey)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.