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Investing.com -- Google has submitted remedies to the European Commission following a €2.95 billion ($3.42 billion) fine over the dominance of its advertising technology business, but did not offer to sell parts of the business.
"Our proposal fully addresses the [European Commission’s] decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business," the company said in a statement on Friday.
The tech giant outlined several proposals to change how its ad tech business operates in the EU. These include giving publishers options to set different minimum prices for various bidders when using Google’s Ad Manager platform, and enhancing interoperability between Google’s tools and products from other businesses to provide publishers and advertisers more choices.
Google said it would continue working with EU officials as they evaluate the proposal. "We are committed to finding an effective solution that provides certainty and consistency for our customers across Europe, the United States and globally," the company stated.
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