Google to permit personalized ads for skill games in India

Published 28/02/2025, 15:10
© Reuters.

Investing.com -- Google (NASDAQ:GOOGL) has updated its personalized ads policy, according to an announcement on its website. The policy change, which took effect on March 14, 2024, allows certified advertisers to personalize app campaigns promoting games of skill for app users in India.

The policy update gives certified advertisers the ability to personalize ads for games of skill, daily fantasy sports, and rummy app campaigns. This new feature will become available to advertisers in India by June 2025.

Despite the expansion of personalized ad capabilities, Google clarified that its policy will specifically exclude gambling from the personalized ads category for app campaigns promoting skill games, daily fantasy sports, and rummy apps for Indian users. This move is in line with Google’s commitment to provide a safe and secure environment for its users while adhering to local regulations on advertising.

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