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Harley-Davidson names Topgolf CEO Arthur Starrs as new chief; shares pop

Published 04/08/2025, 13:40
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Investing.com -- Harley-Davidson (NYSE:HOG) has appointed Arthur Starrs, the current head of sports entertainment company Topgolf, as its new president and chief executive officer, sending shares up 105% in premarket trading.

Starrs, 48, will succeed Jochen Zeitz, who has led the motorcycle manufacturer as chairman and CEO since 2020. Zeitz recently survived a shareholder attempt to remove him from the board.

As part of the leadership changes, Troy Alstead, presiding director of Harley’s board, will become the new chairman. The transition will take effect October 1.

Starrs has served as CEO of Topgolf since 2021. Prior to his role at Topgolf, he was the global CEO of Pizza Hut.

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