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Investing.com -- Helen of Troy LTD (NASDAQ:HELE) stock surged 11% on Wednesday after the company’s top executives made significant share purchases as the stock traded near its 52-week low.
Brian Grass, Chief Executive Officer of Helen of Troy, purchased 10,000 shares on July 15, 2025, investing approximately $214,700 at prices ranging from $21.41 to $21.48 per share. Following this transaction, Grass now directly owns 135,932 shares of the company.
In a separate transaction on the same day, Chief Financial Officer Tracy Scheuerman also acquired 10,000 shares at prices between $20.13 and $20.14, for a total investment of $201,300. After this purchase, Scheuerman’s direct ownership increased to 33,041 shares.
These insider purchases come at a time when Helen of Troy’s stock has experienced significant pressure, having declined approximately 36% in the past week alone. Prior to these transactions, the stock was trading near its 52-week low of $20.02.
Insider buying is often viewed by market participants as a signal of confidence from company leadership in the future prospects of the business, particularly when shares are purchased near multi-month or multi-year lows.
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