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Investing.com -- Hermes has appointed Grace Wales Bonner as its new creative director of men’s ready-to-wear collections as part of a broader creative reshuffle in the luxury industry.
The Birkin bag maker announced Tuesday that the British designer will present her debut show in January 2027. Wales Bonner will replace Veronique Nichanian, who is stepping down after nearly four decades in the role.
Shares in Hermes rose 1.6% following the announcement.
Wales Bonner, founder and artistic director of her namesake brand, has developed what the company describes as a contemporary and innovative approach to menswear over the last 10 years.
"Her take on contemporary fashion, craft and culture will contribute to shaping Hermes men’s style," the company stated.
The designer has previously collaborated with German sporting-goods company Adidas, further expanding her influence in the fashion world.
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