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Investing.com -- Instacart (NASDAQ:CART), the leading grocery technology company in North America, has announced the promotion of its Chief Business Officer, Chris Rogers, to the position of Chief Executive Officer, effective from August 15. The move comes as current CEO, Fidji Simo, prepares to leave the company for a leadership role at OpenAI.
Rogers, who joined Instacart in 2019, brings over 20 years of experience spanning consumer goods, technology, retail, and media. As Chief Business Officer, he has overseen all aspects of Instacart’s commercial operations, including retailer relationships and expansions, Ad Sales and R&D, Partnerships, Mergers & Acquisitions, Instacart Business, and Instacart Health.
Simo, who will remain Chair of the Board at Instacart, praised Rogers as the right leader for the company’s next chapter, citing his vision, operational excellence, and customer obsession. Rogers, upon his appointment, expressed his excitement to lead Instacart’s next chapter, stating that the company is transforming the future of grocery shopping and helping people solve real, everyday needs.
Before joining Instacart, Rogers spent nearly 11 years at Apple (NASDAQ:AAPL), serving as the Managing Director for Apple Canada. He led Apple’s Carrier Channel business and the Consumer Retail business in Canada, and built a Canada-specific strategy that resulted in significant iPhone adoption in the country. Rogers began his career at Procter and Gamble, leading relationships with Canada’s largest national grocery retailers.
Aside from his new role at Instacart, Rogers is also a board member of Spins, a provider of data, analytics, and insights for the natural, organic, and wellness-focused CPG and retail industries, and the Ad Council, a leading nonprofit that drives public service campaigns addressing critical social issues. He is a graduate of Wilfrid Laurier University with a Bachelor of Business Administration.
The Instacart Board expressed their gratitude to Simo for her contributions to the company over the past four years, during which she transformed Instacart from a single-purpose app to the leading grocery technology platform. They also expressed their full support for Rogers as he assumes the role of CEO.
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