iPhone 17 models show stronger-than-expected demand in latest checks: UBS

Published 29/10/2025, 15:04
© Reuters

Investing.com -- UBS said Apple’s iPhone 17 wait times remain broadly flat to lower week over week, but several models are seeing stronger year-on-year demand signals.

The bank’s Evidence Lab data shows that wait times for the iPhone 17 Pro Max are about six days higher than last year across major markets, which comes as a “surprise” to UBS analysts.

Wait times for the Pro model are roughly three days longer in the U.S. and Europe, while the base model continues to track elevated, averaging 18 days longer year on year.

Analysts led by David Vogt noted that only the Pro and Pro Max in the U.S. saw a modest increase in wait times last week, rising by about one day. The base model’s U.S. wait times tightened slightly to around 13 days from 16 days a week earlier, potentially signaling some stabilization in demand.

The iPhone 17 Air remains broadly available with negligible wait times globally, and even declined by roughly three days week over week in China, suggesting muted consumer interest in that model.

“We believe that demand is holding up relatively better on a year-on-year basis for the Base, Pro, and Pro Max due to promotional activity,” analysts wrote, consistent with their earlier forecast, which raised iPhone shipment estimates for September and December 2025 quarters to 55 million and 77 million units, respectively.

In China, the iPhone 17 Pro Max’s wait time rose to about 18 days from 11 days a year ago, while the base model saw a similar 18-day delay, up from zero last year.

In Europe, all models except the Air showed longer wait times year on year, with the Pro Max averaging around 18 days, compared with 12 for last year’s version.

UBS maintained a Neutral rating on Apple with a $220 price target. Analysts said Apple’s valuation is roughly in line with its three- and five-year averages.

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