JD.com Singles’ Day sales hit record as user orders surge 40%

Investing.com -- Chinese e-commerce giant JD.com achieved record sales during its annual Singles’ Day shopping festival, with the number of users placing orders increasing by 40% and order volume jumping by nearly 60%.

The company reported these results on WeChat following the conclusion of the November 11 shopping event, one of China’s largest online shopping festivals. Third-party data showed JD.com’s app experienced the fastest growth in active users across the industry while earning the highest consumer satisfaction ratings for product quality, pricing, and service.

JD.com’s traditional strength in electronics saw impressive growth, with sales of new mobile phones increasing more than fourfold. AI products performed exceptionally well, with AI tablet sales rising 200%, large-screen AI phones up 150%, and AI glasses, speakers, and home storage devices each growing 100%.

The company’s apparel and daily necessities categories also showed strong performance, with nearly 500 apparel, beauty, and sports subcategories experiencing sales growth exceeding 100%. JD Supermarket reported sales increases of over 100% for more than 30,000 brands.

New business initiatives demonstrated significant momentum during their first Singles’ Day participation. JD’s food delivery service, which has partnered with over 2 million restaurants, saw the top 300 restaurant brands increase their average daily order volume 13 times compared to the first month after launch. JD Travel reported hotel orders increasing nearly eightfold year-on-year, while flight orders rose 6.3 times.

The company’s offline presence also showed strong results, with JD’s 3C digital stores exceeding 4,200 locations and transaction volume increasing over 100% year-on-year. JD Auto Service’s in-store orders at more than 3,000 locations nationwide doubled compared to last year.

International business through JD Worldwide saw transaction volume for over 1,500 imported brands increase more than 3 times year-on-year. The platform’s upgraded cross-border free shipping service, covering 13 countries, experienced a 300% year-on-year increase in transaction volume.

JD.com’s logistics arm set multiple industry records during the shopping festival, with automation coverage exceeding 95% across the entire logistics chain. The company reported that 95% of self-operated orders were fulfilled within 24 hours, while 87% of orders placed in towns and streets could be delivered within the same timeframe.

Artificial intelligence played a crucial role in JD’s operations, with over 30,000 intelligent agents operating as "digital employees" across retail, logistics, finance, and industry divisions. The company’s AI-powered digital human, JoyStreamer, served over 40,000 brands at one-tenth the cost of human livestreamers while driving over 2.3 billion yuan in sales during the event.

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