Investing.com -- Stifel initiated coverage of Klaviyo (NYSE:KVYO) with a Buy rating and a target price of $45 in a note Tuesday, citing the company's leadership in marketing automation and its potential to capitalize on the growing digital marketing landscape.
"The company has built a leading marketing automation and CDP platform that addresses channels like email and SMS," Stifel noted.
The analysts highlighted Klaviyo's strength in integrating with multiple data sources and e-commerce platforms, enabling businesses to develop a more comprehensive view of their customers and improve marketing return on investment (ROI).
Stifel is optimistic about Klaviyo's growth prospects, pointing to the company's alignment with two major trends: the expansion of digital marketing and the accelerating shift toward e-commerce.
"We believe the company is well positioned to capture share of the sizable digital marketing space in the coming years," Stifel analysts wrote.
With retail increasingly moving online, Stifel expects Klaviyo to benefit from e-commerce's continued expansion.
They believe the company's ability to support brands in delivering personalized, data-driven marketing through channels like email and SMS gives it a competitive edge in a crowded market.
Klaviyo's strategic partnerships with leading e-commerce platforms and its ability to leverage customer data for targeted marketing are central to Stifel's bullish outlook.
The firm sees the company as well-positioned to meet the growing demand for integrated marketing solutions that drive customer engagement and enhance business performance.
Stifel's coverage launch reflects confidence in Klaviyo's long-term potential to thrive in the rapidly evolving digital marketing ecosystem.