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Investing.com -- Meta (NASDAQ:META) has launched direct messaging capabilities on its Threads platform, addressing one of the most requested features from users.
The messaging function, which started rolling out Tuesday, will initially be limited to followers or mutual Instagram followers who are 18 and older, according to Meta’s announcement.
Meta plans to expand messaging features soon with additional controls that will let users decide who can send them messages, including non-followers. Group messaging and inbox filters are also in development.
Along with direct messaging, Meta introduced the "Threads highlighter," a new visual element designed to emphasize unique perspectives and trending conversations across the platform.
The company noted that Threads is establishing its own distinct community two years after launch, with more than a third of daily users following different accounts on Threads than they do on Instagram.
Meta described these updates as part of its strategy to position Threads as "the best place for sharing fresh perspectives and open conversations" as the platform continues "on the path to becoming Meta’s next major social app."
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