Microsoft remains the clear GenAI beneficiary: Morgan Stanley

Published 09/10/2025, 14:36
© Reuters.

Investing.com -- Morgan Stanley told investors in a note that Microsoft “remains the clearest beneficiary of GenAI spend” as corporate technology budgets continue to prioritise artificial intelligence, digital transformation, and cloud computing.

In its 3Q25 CIO survey, Morgan Stanley reported that “Microsoft remains best positioned to capture incremental share of GenAI spend and IT budgets as workloads move to the cloud.” 

The bank said the company’s leadership is underpinned by its “strong alignment to key secular themes and CIO priorities, deep integrations across the software ecosystem, vast scope of products to monetise Generative AI, and significant and increasing AI infrastructure investments.”

According to the survey,“33% of CIOs expect Microsoft to gain the largest incremental share of GenAI spend in 2025, more than double the next highest vendor. 

Meanwhile, over the next three years, 37% are said to expect Microsoft to gain the largest incremental share.

The bank added that Microsoft also remains the top IT wallet share gainer, with “a net +42% expecting share gains, up from +41% in our prior survey.” 

Azure continues to lead in public cloud growth, with CIOs expecting it to be the fastest-growing hyperscaler in 2025.

Morgan Stanley said Microsoft is “well positioned for both growth and defence,” citing its strong exposure to AI, security, and cloud priorities. 

The analysts reiterated an Overweight rating, calling Microsoft their “Top Pick in large-cap software,” adding that “valuation is still at a discount to peers.” 

Overall, Morgan Stanley said Microsoft’s scale and ecosystem “translate to a higher lifetime value and stronger economics over the long-run.”

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.