MicroStrategy rebrands as Strategy, focusing on Bitcoin and AI

Published 05/02/2025, 19:04
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Investing.com -- MicroStrategy® Incorporated (NASDAQ:MSTR), a leading independent business intelligence company and a Nasdaq 100 stock, has announced a rebranding. The company is now known as Strategy™, reflecting its focus on Bitcoin and artificial intelligence (AI).

Strategy is recognized as the world’s first and largest Bitcoin Treasury Company. The rebranding is a significant step in the company’s evolution, emphasizing its unique position in the market and its commitment to Bitcoin. The new logo features a stylized "B", symbolizing the company’s Bitcoin strategy.

The company’s primary brand color has been changed to orange, a color often associated with energy, intelligence, and Bitcoin.

The rebranding announcement was made by Michael Saylor, the Founder and Executive Chairman of Strategy. He stated, "Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

Phong Le, President and CEO of Strategy, added, "Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees.”

In addition to the rebranding, Strategy has launched a new merchandise store, offering Strategy-branded items. The store is accessible at https://store.strategy.com. For those interested in learning more about the company’s industry-leading AI-powered business intelligence software, they can visit https://www.strategysoftware.com.

Strategy is set to announce its earnings after the market closes today at 4 PM EST.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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