Needham bullish on Levi Strauss, sees ’generational’ denim trend

Published 25/09/2025, 15:34
© Reuters

Investing.com -- Needham & Company initiated coverage of Levi Strauss with a Buy rating and a $28 price target, highlighting the brand’s strong execution and its position as a key beneficiary of a long-lasting denim revival.

“We believe the company is executing well on its strategic initiatives (omnichannel growth, category diversification), while also benefiting from a strong denim trend, which we believe could have a long duration (more ‘generational’ than trend-based),” Needham wrote.

The analysts argued that Levi’s stands out as demand shifts away from athleisure. 

“Denim is seeing a surge in popularity, and there’s probably no brand more closely associated with denim than Levi’s,” they said. 

According to the firm, Gen Z consumers, today’s fashion leaders, are favouring baggy jeans, setting up a durable cycle similar to the Millennial-driven rise of athleisure.

Needham also pointed to broader cultural factors. “The ‘Western’ trend also helps LEVI, and the company even had a song named after them on last year’s ‘Cowboy Carter’ album by Beyoncé,” analysts said, adding that Levi’s collaboration with the Grammy-winning artist further reinforced its relevance.

At the same time, the firm praised management’s focus. Levi’s has exited non-core categories like wholesale footwear and Dockers, while shifting toward a true omnichannel model and expanding in women’s and tops.

Needham noted Levi’s posted 9% organic revenue growth and more than 300 basis points of EBIT margin expansion in the first half of the year. 

However, they added that second-half guidance assumes flat to low-single-digit growth and modest margin pressure. “Given the momentum in the business … this seems like a highly conservative outlook that LEVI has potential to beat,” the analysts concluded.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.