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Investing.com -- Netflix and Spotify announced a partnership to bring sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer to the Netflix platform starting in early 2026.
The collaboration will initially launch in the United States with plans to expand to additional markets later. Popular shows including The Bill Simmons Podcast, The Rewatchables, and Conspiracy Theories will be among the first video podcasts available on Netflix.
"At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch," said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. "As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences."
The initial lineup features content across three main categories. Sports offerings include The Bill Simmons Podcast, The Zach Lowe Show, and several Ringer network shows covering NFL, NBA, and F1. Culture and lifestyle content will feature The Rewatchables, The Big Picture, and The Dave Chang Show, while true crime selections include Conspiracy Theories and Serial Killers.
Roman Wasenmüller, VP and Head of Podcasts at Spotify, described the deal as "a new chapter for podcasting" that expands discovery and helps creators reach new audiences.
According to Spotify, the partnership reinforces their strategy of platform collaboration benefiting creators. The company stated that creators will retain control of their content, benefit from multiple revenue streams, and receive support in building sustainable businesses.
The companies positioned the partnership as part of the evolution of podcasting from an audio-first medium to a multi-format landscape, with video becoming increasingly important to the medium’s growth.
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