Nvidia’s results, Tesla’s European sales, Japan trade - what’s moving markets
Investing.com -- Netflix (NASDAQ:NFLX) plans to open its third "Netflix House" entertainment venue in Las Vegas in 2027, expanding its brand beyond streaming services.
The company announced Tuesday that these venues will allow fans to immerse themselves in environments based on popular Netflix shows and movies. The locations will include themed gift shops with exclusive merchandise and restaurants.
This expansion represents a strategy to generate additional revenue streams and diversify Netflix’s business model. The company aims to increase customer loyalty and strengthen its market position through this entertainment space innovation.
Before the Las Vegas opening, Netflix will launch its first two themed venues in late 2025. These will be located at King of Prussia Mall in Philadelphia and Galleria Dallas in Dallas.
"This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years," said Marian Lee, Netflix’s marketing chief.
The Philadelphia location will feature experiences called "Wednesday: Eve of the Outcasts" and "ONE PIECE: Quest for the Devil Fruit," based on popular Netflix titles.
In Dallas, visitors can participate in immersive experiences titled "Stranger Things: Escape the Dark" and "Squid Game: Survive the Trials."
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.