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New report shows Samsung’s Galaxy S24 Series is dominating AI smartphone market

Published 30/05/2024, 18:00
© Reuters

According to a report from Counterpoint Research, Samsung's Galaxy S24 Series dominated the generative AI-capable smartphone market in the first quarter of this year.

The firm said the latest research from its Global Handset Model Sales Tracker shows GenAI-capable smartphones contributed 6% to global smartphone sales in Q1 2024, a robust increase from just 1.3% in the previous quarter.

Meanwhile, "Samsung's Galaxy S24 series dominated the GenAI-capable smartphone market," said Counterpoint. The model secured the top three spots in the top-10 list for best-selling GenAI-capable smartphones.

It was the best-selling GenAI-capable smartphone, commanding over 30% market share, more than the combined share of the next two smartphones, according to the firm.

They highlighted Samsung's aggressive marketing campaign and its established global presence as factors helping the brand to take a 58% share of the GenAI segment.

GenAI features like chat/note assist, circle to search, and live translate are said to be gaining traction with users and garnering positive initial reviews.

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