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Investing.com -- NICE Ltd (NASDAQ:NICE) stock jumped 7.9% in pre-market trading after the AI-powered customer experience company announced it has entered into a definitive agreement to acquire Cognigy, a leader in conversational and agentic AI, for approximately $955 million.
The strategic acquisition aims to combine NICE’s CXone Mpower platform with Cognigy’s AI capabilities to accelerate AI-first customer service delivery. The deal will enable organizations to orchestrate AI agents across front and back office operations through a unified CX AI platform.
"This is a landmark moment for NICE, a strategic move that fast-tracks our AI innovation agenda and sets a new standard for customer experience in the AI era," said Scott Russell, CEO of NICE.
Cognigy’s platform, Cognigy.AI, allows enterprises to deploy AI agents that deliver human-like service in over 100 languages across multiple channels. The company serves major brands including Mercedes-Benz (OTC:MBGAF), Nestlé, and Lufthansa Group, and is expected to achieve approximately 80% estimated ARR growth in 2026.
The transaction, which values Cognigy at approximately $955 million, includes a $50 million time-bound holdback comprised of $25 million in cash and 158,000 American Depositary Shares. NICE will finance the acquisition with funds on-hand.
NICE’s Board of Directors unanimously approved the agreement, with the transaction expected to close in the fourth quarter of 2025, subject to customary closing conditions and regulatory approvals.
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