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Investing.com -- NielsenIQ, the consumer intelligence firm supported by buyout companies Advent and KKR & Co (NYSE:KKR)., is planning to raise approximately $1.25 billion through a US initial public offering (IPO) as early as this summer, according to Bloomberg citing sources close to the situation. The firm assists retailers and manufacturers in comprehending consumer buying behavior.
The potential IPO is being coordinated with JPMorgan Chase & Co. (NYSE:JPM), as per one of the sources who wished to remain anonymous due to the information’s confidential nature. Previous reports from Bloomberg News in November suggested that the listing might value NielsenIQ, often referred to as NIQ, at around $10 billion.
The specifics of the company’s plans might still undergo changes, the sources indicated. Representatives for Advent, JPMorgan, and KKR chose not to comment on the matter. A representative for NIQ stated that the company continues to concentrate on execution and promoting growth.
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