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Investing.com -- Shares of Omnicom Group Inc. (NYSE:OMC) were up 2.8% in premarket trading today, following a strong earnings report from its peer, Publicis Groupe (EPA:PUBP).
Publicis, a French advertising and public relations giant, recorded a 9.4% increase in its first-quarter revenue, a sign that the advertising sector may be more robust than anticipated amid economic uncertainties. Its shares rose 2.6% in Paris today.
Publicis reported a first-quarter net revenue of €3.54 billion for 2025, marking an improvement from €3.23 billion in the same quarter of the previous year. The company’s organic growth stood at 4.9%, with significant client acquisitions contributing to this positive outcome despite the challenging global economic conditions. Currency effects added €65 million to the revenue, while acquisitions, net of disposals, brought in an additional €78 million.
All regions experienced organic growth, with Latin America at the forefront with a 28.3% increase. The Middle East and Africa followed with 11.5%, while both Asia Pacific and North America saw a 4.8% rise, and Europe experienced a 2.7% uptick. North America, a key market for Publicis, generated €2.24 billion in net revenue, with the United States contributing a 4.1% organic growth, bolstered by advancements in Connected Media and Intelligent Creativity. However, technology services saw a slight decline due to cautious client spending.
In Europe, Publicis achieved €827 million in revenue. The UK showcased growth in media and creative services, whereas France’s performance remained flat. Central and Eastern Europe, on the other hand, reported double-digit organic growth.
Despite the volatile economic environment, Publicis has reaffirmed its full-year guidance, expecting organic growth between 4% and 5%. The company anticipates a balanced performance throughout the year, suggesting a steady outlook for the industry.
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