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Investing.com-- OpenAI launched ChatGPT Go in India on Tuesday, its cheapest AI subscription tier to date as the company doubles down on the price-sensitive Indian market.
OpenAI Vice President and Head of ChatGPT Nick Turley announced the launch in an X post, adding that users will be able to pay for the service and other subscriptions through India’s Unified Payments Interface (NASDAQ:TILE) (UPI).
The subscription is priced at 399 rupees a month ($4.6). OpenAI’s top subscription, ChatGPT Pro, is priced at 19,900 rupees a month, while its mid-range tier, ChatGPT Plus, costs 1,999 rupees a month.
By comparison, Microsoft (NASDAQ:MSFT) charges 2,000 rupees a month for its CoPilot offerings, while Google (NASDAQ:GOOGL) charges as much as 24,500 rupees a month for its top-tier AI Ultra plan.
Turley said the tier will give Indian users access to 10 times the message limits, image generations, file uploads and twice the memory limit in comparison to its free tier.
The launch comes as OpenAI seeks to boost its presence in India, which CEO Sam Altman sees becoming the startup’s biggest market by volume in the near-future.
Altman had met India’s IT minister earlier this year, and was also seen discussing AI education projects.
India is OpenAI’s second-largest market by volume, behind the United States.
OpenAI launched its most advanced model yet, GPT-5, earlier in August, with the base version of the model now available in ChatGPT’s free tier.