OpenAI launches low-cost ChatGPT tier in Indonesia after India success

Published 23/09/2025, 04:42

Investing.com-- OpenAI said on Tuesday it launched its low-cost ChatGPT Go tier in Indonesia, just a month after the tier’s successful pilot in India. 

OpenAI will charge 75,000 rupiah ($4.5) per month for the service, which offers 10 times more messaging limits, image generations, and double memory over its free plan.

ChatGPT Go’s Indonesia launch comes just a month after the tier was first released in Indian markets. OpenAI Vice President and ChatGPT head Nick Turley said in an X post that the startup’s Indian subscribers had more than doubled since Go’s launch in August. 

OpenAI’s low-cost ChatGPT pro tier is largely aimed at capturing more users in cost-conscious but highly populated emerging markets. The tier’s launch in India saw the country become OpenAI’s biggest userbase, with recent reports stating that India accounts for roughly 13.5% of global monthly active ChatGPT users. 

The U.S. is the company’s second-largest user base. 

Turley said on Tuesday that Indonesia is already one of ChatGPT’s “top five markets by weekly active users.” 

OpenAI is aiming to shore up its user base while releasing more advanced models, amid rapidly increasing competition in the AI sector. The company on Monday received a $100 billion investment commitment from major AI chipmaker NVIDIA Corporation (NASDAQ:NVDA), who will now join Microsoft Corporation (NASDAQ:MSFT) and SoftBank Group Corp. (TYO:9984) as the biggest backers of the AI startup. 

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