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Investing.com -- Pop Culture Group Co Ltd (NASDAQ:CPOP) stock surged 25% after the Chinese cultural content company announced plans to enter the cryptocurrency sector with initiatives set to launch in July 2025.
The Nasdaq-listed firm said it aims to integrate cryptocurrency payment solutions into its core business ecosystem, citing benefits such as lower transaction costs and faster settlement for its global ticketing and merchandise payment systems.
Pop Culture Group highlighted three core value propositions for its cryptocurrency venture: creating an efficient payment ecosystem, integrating the technology across various company operations including offline events and digital collectibles, and leveraging cryptocurrency’s technological architecture for long-term innovation.
"The technological architecture and token-based economic model of cryptocurrencies demonstrate significant commercial application value," said Mr. Huang, CEO of Pop Culture Group. He added that the efficient on-chain transaction processing capabilities would be "instrumental in building the next generation of cultural consumption infrastructure."
The company, which operates in China’s cultural content industry, described the move as both an optimization of asset allocation and an important foundation for its future cultural technology ecosystem. The cryptocurrency initiatives are scheduled to begin in July 2025, though specific details about the implementation were not disclosed.
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